1. Targeted Google Ads
Have you ever wondered, how you are being shown relevant ads based on your interest?
Well, this is through targeted Google Ads. Targeted Google Ads are the ads shown on Google and its Partner networks, which intend to show the relevant ads to the right audience. Google has various methods of ad campaigns, which use different methods to target the right audience.
Search Ads – These are the sponsored ads, which appear on the search results page. The ads are made relevant to the search query with the help of keywords. The relevancy of the ads in the beginning would be high and decrease gradually, descending down.
Display Ads – Display ads are the static images[Banner ads] that are shown on websites and Google Partner networks. These ads are made relevant by targeting audience based on interests, behaviour and previous engagement with a company.
Questioned how a product you searched on a website keeps following you across the internet? The answer is remarketing ads, through which google shows you ads, based on your previous interaction with a website.
Shopping Ads – Shopping Ads are ads for physical products which are shown with the product image, title, price and a few product attributes in the Google Search and Shopping section of Google. They target audience based on the keywords in the search query matching it to the title and description off the product.
Accordingly each ad campaign format uses a designated method to target the right audience, and make sure the relevancy of the content shown is high. This would ensure the user experience is good as well as the advertisers target the right audience to have a higher conversion rate.
2. YouTube Advertising
YouTube Advertising refers to all the advertisements shown on Youtube. Advertisements shown on YouTube Videos, YouTube Channels and even in the Youtube Search Results page, are all a part of YouTube Advertising.
YouTube Advertising is made possible through the Google Ads portal. Google enables advertisers to show ads in various formats such as skippable, non-skippable and bumper ads, based on the advertisers preference.
YouTube Advertising is usually preferred by brands for Brand Recall Lift, which intends to recall a brand’s name in the customers mind. They are also used for lead generation and product awareness.
3. Google Services Ads
These are also known as Local Service Ads, which is used by service providers who services are restricted to a certain geographical radius. Google also verifies these businesses and provides a “Google Gaurantee”, to increase the legitimacy of the information provided on Google.
These ads charge businesses on pay-per-lead basis, which is more relevant to business instead of the conventional pay-per-click model. These ads could be managed in the LSA dashboard adjusting and monitoring key metrics such as budget, leads, etc,
Conclusively , Local Service Ads are the best ad format for local service businesses to show authority of quality through “Google Gaurantee” and gain eyeballs among the local community.
